E-commerce Media Manager
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- Shanghai
- Permanent
- Full-time
- Own and manage paid traffic generation to secure the delivery of our eCommerce commercial ambition.
- Develop and execute eCommerce media mix strategy.
- Align with EC team on marketing/sales calendar and merchandizing priorities
- Gain traffic and market share from competition and unauthorized dealers through paid search, paid display& other paid traffic products EC platforms owned.
- Win on KCPs in paid traffic on all eCommerce platforms.
- Monitor EC paid traffic inventory and sales performance at a regular basis and take appropriate actions to ensure strong sales performance timely.
- Manage TP agency on paid traffic optimization and delivery, support on develop and execute working budget plan with EC/ Sales team to drive search & other paid traffic on top of organic growth.
- Optimize working budget spending and tracking; document all activation by monitoring results against Objectives/KPI.
- Define and conduct program for real-time auctioning on Display Marketing, optimizing Customer Lifetime Value ratio.
- English written level reporting and presentation
- Bachelor degree/ Education
- Minimum 2 years experience in EC paid media planning and execution.
- Strong knowledge on main EC owned paid media platforms including, Alimama's 直通车，超级钻展，超级推荐，万相台； JD's 快车，触点，信息流，Douyin's 千川，etc
- Solid experience in eCommerce role in FMCG / cosmetics / fashion is preferable but not a must.
- Solid experience in collaboration with Tmall / JD
- Solid SEM / programmatic display expertise and Agency management experience
- Strong analytical skills and fact-based orientation in decision making
- Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
- Excellent communication skill in Chinese and English
- A salary that matches your knowledge and experience
- Great holiday benefits
- Comprehensive medical and commercial insurance
- Fair rewards given based on performance and individual abilities
- A telephone/online introductory meeting follows.
- A first online/in-person interview
- A second interview
- You will receive a proposal with the terms of employment.