
Luxury Activation Manager - South
- Guangzhou, Guangdong
- Permanent
- Full-time
- Assist line manager to develop, manage, execute, and evaluate Luxury & Icon trade activation programs, in order to drive continuous improvement
- Engage regional L&I sales team, trade partners and agencies to ensure well implementation and support from trade
- Support line manager in trade A&P management, including POSM/GWP as well as the systematic tracking on spending
- Be a key contributor in annual Trade A&P budgeting
- Brand/Product assets Sharing (bottle shot, tasting note, video, value chain, allocation, etc.)
- Actively participate in L&I sales meetings with solid contributions from trade marketing perspective (promotion tracking and planning/Market insight/category insight sharing)
- Efficient communication and engagement with key stakeholders - Sales team, Marketing team, Finance team, and trade customers
- Ensure compliance with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety
- Closely monitor execution of key programs to capture leanings and drive for continuous improvement
- Development and delivery of all relevant communication touchpoints for sales execution.
- Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety
- Business Degree, with a marketing major preferred
- FMCG brand or trade marketing experience, 5+ years preferred
- FMCG sales experience will be beneficial
- Proven leadership and influencing skills to drive delivery of business objectives
- Strong project management & planning skills
- A clear and confident communicator who can build strong relationships
- Ability to work autonomously and self-regulate workflow and approvals as necessary
- Experience in managing agencies
- Experience in managing $A&P budgets
- Good English skill