Senior Director, IMX - Media & Retail Media Operations
Coca-Cola View all jobs
- Shanghai
- Permanent
- Full-time
Role Type: People Leader
Language: Fluent English & MandarinPlease note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setupRole SummaryThe Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio. The role oversees a significant annual media budget and ensures disciplined planning, buying, optimization, and measurement across brand, performance, and retail media channels.The role ensures seamless integration between brand media, performance media, and retailer media ecosystems to drive both brand growth and commercial impact.Operating at the intersection of Marketing and Customer & Commercial, this role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor. In parallel, the role builds and leads a high-performing media organization equipped to deliver operational excellence and future-ready capability in an increasingly complex media landscape.What you’ll do for usEnterprise Media & Retail Media LeadershipLead the end-to-end media and retail media operations agenda across the system, overseeing a significant annual media investment budget and ensuring disciplined allocation aligned to strategic prioritiesSet the long-term operating model for media execution, governance, and performance management across marketsEnsure investment effectiveness, efficiency, and transparency at scaleStrategic Direction & Thought LeadershipShape the strategic roadmap for media and retail media operations, anticipating shifts in consumer behavior, retail ecosystems, and platform evolutionProvide strategic guidance to senior Marketing and Commercial leaders on media investment choices, trade-offs, and long-term capability developmentTranslate business ambition into clear media priorities and operational frameworksSenior Stakeholder EngagementServe as a trusted advisor to the most senior stakeholders across Marketing, Commercial, Digital, and Franchise leadershipEngage directly with global agency leadership, retail media partners, and key external stakeholders to influence strategy, governance, and performance expectationsRepresent media and retail media operations in executive forums, driving alignment and decision-making at the highest levelsRetail Media Integration & Commercial PartnershipLead integration of retail media capabilities into customer and channel strategies, in close partnership with Customer & Commercial LeadershipEstablish frameworks for planning, activation, and measurement across retail media networksEnsure retail media investments drive both brand growth and commercial outcomesTeam Leadership & Capability BuildingLead, develop, and nurture a high-performing team of media and operations professionalsBuild strong succession pipelines and invest in capability development to future-proof the organizationFoster a culture of accountability, learning, and continuous improvementProvide coaching and strategic guidance that elevates team performance and enterprise impactPerformance Stewardship & Continuous ImprovementOversee media performance governance, including KPIs, ROI measurement, and learning agendasDrive disciplined performance reviews and optimization cycles across markets and partnersEmbed test-and-learn approaches to continuously enhance impact and efficiencyPerform other job‑related duties as assigned, in response to evolving business needs and market dynamicsQualifications & RequirementsEducationBachelor’s degree required, Advanced degree preferredExperience15+ years of progressive experience in media, digital marketing, or marketing operations roles7–10+ years of leadership experience, including leading senior teams or cross-market functionsProven track record managing large-scale, multi-market media ecosystems, including paid media and retail media networksSignificant experience working with global media agencies and managing complex agency operating modelsDemonstrated experience operating in global, matrixed organizations; CPG or food & beverage experience strongly preferredExperience managing substantial media investment budgets and driving measurable ROI at scaleFunctional & Technical ExpertiseDeep understanding of paid media execution, media operations, and agency modelsStrong knowledge of retail media planning, activation, and measurementExperience with media governance, performance management, and ROI measurementAbility to balance strategic ambition with operational disciplineLeadership & Ways of WorkingEnterprise-level leadership presence and credibilityStrong influencing skills across Marketing, Commercial, and external partnersStrategic thinker with a strong execution and operational mindsetClear, confident communicator comfortable engaging senior executivesWhat We Can Do For You:Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques.Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate and innovate.Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.Skills:Location(s): ChinaCity/Cities: ShanghaiTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: April 12, 2026Shift:Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.