Senior Marketing Manager

Gilead

  • Shanghai
  • Permanent
  • Full-time
  • 1 day ago
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.Job DescriptionJob Responsibilities:
  • Support marketing strategy and tactical plan for antifungal product in China.
  • Develop department penetration strategy and tactical plan in ICU/ID/Respiratory to ensure effective communication and implementation of marketing strategies and drive AmBisome quick uptake in China market.
  • Refine promotional toolkits like key messages, visible tools, and medical materials to support FF daily visiting and clinical education.
  • Manage operation budget
  • Be able to analyze complex marketing data and generate market insights to refine marketing strategies.
  • Build up effective working relationships with key opinion leaders and make sure they have advanced disease and treatment knowledge.
  • Cooperate with Sales, RMM, Medical and PA to align strategies and facilitate execution excellence.
  • Provide training to sales force for improving effectiveness.
  • Lead cross function effort to build innovation platform for AmBisome sustainable uptake in China.
Knowledge, Skills, Experiences and Education
  • Have bachelor’s degree in science, clinical medicine major is preferred
  • Have minimum 10 years pharmaceutical working experience which includes 4 years of marketing experience
  • Comprehensive marketing knowledge and experience in anti-fungal area/ new product launch/ indication launch/ department owner will be preferred
  • Be able to analyze complex marketing data and generate market insights
  • Strong key opinion leader engagement capability
  • Strong strategic thinking and learning agility
  • Excellent interpersonal skills and collaborative mindset
  • Be fluent in conversational and written English
在吉利德,我们致力于为所有人创造一个更健康的世界。过往逾35年间,我们在HIV、病毒性肝炎、COVID-19、肿瘤等危及生命的疾病领域持续推动药物革新,改善患者生活,并在全球范围内提升药物可及。未来,我们将继续应对全球最具挑战的健康问题,为实现这一使命,需要我们同心协力、坚定信念和不懈努力。每个你,都将在我们探索和推动改变生命的科学创新进程中扮演至关重要的角色,“吉客”是我们得以实现伟大愿景的重要伙伴,我们期待充满热忱、志存高远的你,在这里创造真正的影响力。我们深信卓越的管理者才能赋能卓越的团队,每一位吉利德领袖都致力于为“吉客”创造积极的工作体验。无论你现在、抑或有志向成为团队管理者,都是塑造“吉客文化”的关键“引擎”,让我们共同创造一个让每位“吉客”都能感受到包容、持续成长和充分赋能的职场环境,实现未来无限可能。加入吉利德科学,携手,突破不可能!工作职责:
  • 协助制定安必速品牌策略及营销战役,制定有影响力的执行计划
  • 制定安必速在ICU、呼吸、感染等的推广策略及执行计划,并确保项目卓越执行,驱动业务快速增长
  • 优化品牌关键信息、可视化工具、推广及医学材料及DA,以支持销售团队有效的开展拜访和临床教育
  • 管理预算和适当的分期
  • 分析定性和定量市场数据,以加深对客户需求、品牌和疾病问题以及市场潜力的理解,包括主动识别机会和差距,以完善策略
  • 与抗真菌感染关键意见领袖建立有效的工作关系,并确保他们支持安必速在疾病和治疗方面的学术观念
  • 与其他职能团队(如销售、区域市场、医学、Digital/CE)合作,以获得他们支持和意见并调整执行
  • 为销售团队提供培训以提高他们的工作效率
  • 探索抗真菌领域其他合作伙伴潜在的合作机会, 探索创新项目推动长期业务增长
知识、经验和能力要求:
  • 具有理学学士学位,临床医学专业优先
  • 至少有 10 年的制药行业工作经验,其中包括4年的市场部经验
  • 具备全面的市场营销知识,有特药新产品上市、新科室拓展或抗生素领域经验者优先考虑
  • 能够分析复杂的营销数据并产生市场洞察力
  • 关键意见领袖管理能力强
  • 战略思维和敏捷学习的能力
  • 出色的人际交往能力和团队协作意识
  • 流利的英语会话和书面英语
For Current Gilead Employees and Contractors:Please apply via the Internal Career Opportunities portal in Workday.

Gilead