SEO Specialist - SH

Emerson

  • Shanghai
  • Permanent
  • Full-time
  • 1 month ago
Job Description:Job Summary
We are seeking an expert SEO Specialist to develop and implement effective SEO & SEM strategy to improve Emerson's online presence in the China market, including driving the organic search rankings, and improving the visibility of Emerson.cn on Baidu as well as optimizing the user experience on Emerson.cn.In This Role, Your Responsibilities Will Be: * Understand market dynamic, in-depth knowledge of Baidu search engine algorithms, trends, and standard processes of B2B companies and familiar with relevant SEO tools and platforms, such as Google Analytics, Baidu Analytics, etc.
  • Collaborate with global digital intelligence team to craft China-focus SEO plan in alignment with global guidelines and strategy.
  • Explore and develop SEM plan to establish strong online presence on Baidu search engine results.
  • Collaborate with Business group marketing counterparts to align SEO strategy with business priorities, and broader marketing initiatives and campaigns.
  • Conduct effective on-page SEO audit including keyword mapping, content optimization for SEO purposes, meta tags, URLs, and other on-page elements to improve keyword rankings and overall search engine visibility.
  • Develop SEO critical metric and keep track website performance using company approved SEO tools and platforms, such as Google Analytics, Conductor, and Baidu related tools and provide regular reports.
Who You Are:You promote high visibility of shared contributions to goals. You quickly and significantly take action in constantly evolving, unexpected situations. You actively seek input from pertinent sources to make timely and well-informed decisions. You handle the risk that comes with moving forward when the outcome is not certain.For This Role, You Will Need: * Self-motivation personality.
  • Work under the pressure.
  • Engineering degree experience or equivalent.
  • Proven experience as an SEO Specialist or similar role, preferably with expertise in optimizing websites on Baidu.
  • Excellent analytical and problem-solving skills, with the ability to interpret data.
  • Strong communication skills, with the ability to work effectively with cross-functional teams.
  • Strong interpersonal skills, able to work effectively in a matrix environment.
  • Occupational Health and Safety Acumen.
Preferred Qualifications that Set You Apart: * Perspective
  • Dealing with Ambiguity
  • Business Acumen
  • Interpersonal Savvy
  • Driving for result and customer focus
Our Commitment to Diversity, Equity & InclusionAt Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.This philosophy is fundamental to living our company's values and our responsibility to leave the world in a better place. Learn more about our and about .If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: .Our Offer to YouBy joining Emerson, you will be given the chance to create a difference through the work you do.Emerson's compensation and benefits programs are designed to be competitive within the industry and local labor markets. We also offer a comprehensive medical and insurance coverage to meet the needs of our employees.We are committed to creating a global workplace that supports diversity, equity and embraces inclusion. We welcome foreign nationals to join us through our Work Authorization Sponsorship.We attract, develop, and retain exceptional people in an inclusive environment, where all employees can reach their greatest potential. We are dedicated to the ongoing development of our employees because we know that it is critical to our success as a global company.We have established our Remote Work Policy for eligible roles to promote Work-Life Balance through a hybrid work set up where our team members can take advantage of working both from home and at the office.Safety is paramount to us, and we are relentless in our pursuit to provide a Safe Working Environment across our global network and facilities.Through our benefits, development opportunities, and an inclusive and safe work environment, we aim to create an organization our people are proud to represent.About Us:Our Commitment to Our PeopleAt Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.Accessibility Assistance or AccommodationIf you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: .Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!No calls or agencies please.

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