SEO Specialist - SH
Emerson
- Shanghai
- Permanent
- Full-time
We are seeking an expert SEO Specialist to develop and implement effective SEO & SEM strategy to improve Emerson's online presence in the China market, including driving the organic search rankings, and improving the visibility of Emerson.cn on Baidu as well as optimizing the user experience on Emerson.cn.In This Role, Your Responsibilities Will Be: * Understand market dynamic, in-depth knowledge of Baidu search engine algorithms, trends, and standard processes of B2B companies and familiar with relevant SEO tools and platforms, such as Google Analytics, Baidu Analytics, etc.
- Collaborate with global digital intelligence team to craft China-focus SEO plan in alignment with global guidelines and strategy.
- Explore and develop SEM plan to establish strong online presence on Baidu search engine results.
- Collaborate with Business group marketing counterparts to align SEO strategy with business priorities, and broader marketing initiatives and campaigns.
- Conduct effective on-page SEO audit including keyword mapping, content optimization for SEO purposes, meta tags, URLs, and other on-page elements to improve keyword rankings and overall search engine visibility.
- Develop SEO critical metric and keep track website performance using company approved SEO tools and platforms, such as Google Analytics, Conductor, and Baidu related tools and provide regular reports.
- Work under the pressure.
- Engineering degree experience or equivalent.
- Proven experience as an SEO Specialist or similar role, preferably with expertise in optimizing websites on Baidu.
- Excellent analytical and problem-solving skills, with the ability to interpret data.
- Strong communication skills, with the ability to work effectively with cross-functional teams.
- Strong interpersonal skills, able to work effectively in a matrix environment.
- Occupational Health and Safety Acumen.
- Dealing with Ambiguity
- Business Acumen
- Interpersonal Savvy
- Driving for result and customer focus