Senior Campaign Executive
TEAM LEWIS
- Causeway Bay, Hong Kong China
- Permanent
- Full-time
- Assists the Campaign Managers and Campaign Directors with the management of clients and projects.
- Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics, and media opportunities.
- Maintains assigned relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services.
- Manages communication with select clients and ensures deadlines and service agreements are met consistently.
- Participates in the business development process by supporting with pitch preparation and research.
- Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative.
- Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis.
- Assists in the management of press/analyst tours, briefings and meetings.
- Reviews and refines campaign programmes at a tactical level, ensuring on-going relevance and adapting plans where necessary.
- Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles.
- Researches, identifies, and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis
- Identifies and secures standing opportunities such a column and Q&As with a wide range of industry and national news platforms.
- Continually builds a solid understanding of the media landscape across national, regional, industry-specific and vertical channels.
- Attends and coordinates industry events with a view to growing and strengthening individual and TEAM LEWIS media network.
- Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content.
- Creates press materials and compelling content for both traditional and digital media.
- Creates valuable and insightful briefing sheets to assist clients with their press communications.
- Understands and develops knowledge around how to find a good news angle or hook.
- Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client.
- Works with content specialists to ensure a consistent level of quality for all written content.
- Uses insight to create valuable briefing sheets for clients to use during their press briefings.
- Reviews content drafted by Campaign Executives/Campaign Coordinators, providing feedback and guidance.
- Uses social media platforms to expand own network, develop media relationships and positively impact client results.
- Pitches additional digital content including infographics, animations and video to support written content and client aims.
- Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns.
- Provides social media insight as well as execution and management of related digital activity.
- Works collaboratively with the digital team to increase the utilisation of digital services wherever possible.
- Mentors and provides advice to graduates and Campaign Executives within direct and wider team.
- Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives.
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties.
- Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development.
- Supports with the training of graduates and interns wherever possible.
- Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.
- Tracks and reports on media activity, including coverage reports, press clippings, online media engagement.
- Reviews reports and metrics prepared by Campaign Executives/Campaign Coordinators
- Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
- Communicates account performance internally at account reviews.
- Provides reports to the Campaign Director or senior management team on request.
- Supports the Client Servicing team on a range of initiatives and projects.
- Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity, and values.
- Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
- Contributes and supports the continuous improvement of systems, practices, and policies.
- Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Campaign Executive or Senior Campaign Executive level
- Attention to detail.
- Proven written ability in English and local languages.
- Creative thinking
- Understanding of client business issues and requirements
- Highly developed presentation skills
- Thorough knowledge of media: print and broadcast
- Understanding of market research and analysis
- Ability to motivate and lead a team.
- Ability to delegate effectively.
- Calmness under pressure and ability to achieve tight deadlines.
- Ability to interact with confidence at board level with clients.
- Proven ability to keep abreast of current affairs and relate them to client situations.
- Polished and professional appearance