搜尋引擎行銷經理/資深經理(SEM)Manager/ Senior Manager, SEM

Klook View all jobs

  • Taipei City China
  • Permanent
  • Full-time
  • 16 days ago
【關於 Klook】Klook 是亞太區領先旅遊和休閒娛樂預訂平台。我們致力為旅客帶來全世界的歡樂,旅客無論在哪,都能輕鬆連結各地精彩體驗。 Klook 於 2014 年由三位熱愛旅行的創辦人 林照圍 (Ethan Lin)、王志豪 (Eric Gnock Fah) 與熊小康 (Bernie Xiong) 所創立。遍佈全球數千多個目的地,Klook 平台提供數十萬種精彩體驗任挑選,活動、住宿、交通等旅遊必需品一應俱全。 目前,Klook 在全球 30 多個城市擁有大約 2,000 位來自不同文化背景的夥伴。身為 #TeamKlook 的一份子,我們在為旅客帶來難忘體驗的同時,也共同創造屬於我們的成長環境。在這裡,我們彼此支持、突破極限,營造出一個共享成就與快樂的團隊氛圍。 在追求卓越的高績效文化中,我們以 Klook 的六大核心價值為準繩,指引每一天的行動與決策:
  • Customer First
  • Push Boundaries
  • Critical Thinking
  • Build for Scale
  • Less is More
  • Win as One
我們不懈追求卓越,並深信與志同道合的你並肩作戰,必定能在旅遊新時代創造無限可能。想和我們一起共創旅遊體驗的未來嗎?我們期待你的加入!Role OverviewRole Title: Manager/ Senior Manager, SEMFunction: MarketingSeniority Level: Mid-Senior levelEmployment Type: Full time作為性能行銷資深經理,你不僅僅是在管理關鍵字;你更是 Klook 兩個最具活力業務全球增長的戰略建築師。你將彌合複雜的行銷技術自動化與商業業務目標之間的差距,領導高績效團隊在全球 SEM 領域佔據主導地位。你的職責
  • 戰略領導與執行:為全球飯店和租車業務的 SEM/PMax 策略定義「北極星」。你將具備盈虧管理思維,領導團隊執行,提供技術框架並在激進增長與效率之間取得平衡。
  • 高階主管報告與洞察:負責向高階領導層進行績效敘述。你將領導月度及季度業務回顧 (MBRs/QBRs),將複雜的管道數據轉化為清晰、具體可行的業務洞察和增長預測。
  • 跨部門影響力:作為產品、技術和供應團隊的主要績效合作夥伴。你將把行銷需求轉化為產品藍圖,並確保供應庫存準確反映在廣告中。
  • 行銷技術與自動化:透過自動化工具的演進和人工智慧 (AI) 的應用來推動規模化與準確性。你將與研發、數據科學團隊密切合作,確保我們的「技術棧」具備競爭優勢。
  • 卓越營運:以身作則。雖然你不會每天親自操作帳戶,但你需對團隊的技術水平負責。你將領導「深度審核」,針對複雜問題提供疑難排解指導,並親自培訓初級專員進階 SEM 戰術。最終,為帳戶健康和技術準確性提供最後一道防線。
  • 外部合作夥伴關係:作為 Google 及其他主要合作夥伴的主要聯絡人,確保 Klook 優先獲得 Alpha/Beta 功能測試機會。
  • 團隊領導:指導並帶領小型專員團隊,培養嚴謹測試、數據好奇心和追求高績效的文化。
我們在尋找的你
  • 擁有數學、商業分析或其他相關領域的定量或商業相關學士學位。
  • 具備 6-8 年以上的搜尋行銷 (SEM) 工作經驗。
  • 曾有指導或管理小型團隊/個人的經驗。
  • 具備強大的商業思維和商業敏銳度,能夠闡述管道績效如何轉化為公司增長。
  • 極具分析能力、求知慾強、數據驅動,並擁有開放的問題解決方式。
  • 精通英文(書面及口頭)。精通中文(普通話)者將有顯著加分。
  • 具備 SQL、程式開發經驗者優先。
As the Senior Manager of Performance Marketing, you aren't just managing keywords; you are the strategic architect of Klook's global growth for our two most dynamic verticals. You will bridge the gap between complex MarTech automation and commercial business goals, leading a high-performing team to dominate the global SEM landscape.What you'll do (Main Accountabilities)· Strategic Leadership & Execution: Define the "North Star" for the Hotel and Car Rental SEM/PMax strategy globally. You'll own the P&L mindset for these channels, and lead the team in execution, providing the technical framework and balancing aggressive growth with efficiency.· Executive Reporting & Insights: Own the performance narrative for senior leadership. You will lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating complex channel data into clear, actionable business insights and growth forecasts.· Cross-Functional Influence: Serve as the primary performance partner for Product, Tech and Supply teams. You'll translate marketing needs into product roadmaps and ensure supply inventory is accurately reflected in our ads.· MarTech & Automation: Drive scalability and accuracy through the evolution of our automation tools and AI usage. You will work closely with R&D, Data Science to ensure our "tech-stack" is a competitive advantage.· Operational Excellence: Lead by example. While you won't be in the accounts daily, you are responsible for the technical bar of the team. You will lead "deep-dive" audits, provide troubleshooting guidance on complex issues, and personally train junior specialists in advanced SEM tactics. Ultimately, providing the final line of defense for account health and technical accuracy.· External Partnerships: Act as the primary point of contact for Google and other major partners, ensuring Klook is first-in-line for Alpha/Beta features.· People Leadership: Mentor and grow a small team of specialists, fostering a culture of rigorous testing, data curiosity, and high performance.What you'll need (Capabilities)· Bachelor's degree in a quantitative or business related field such as Mathematics, Business Analytics or any other related disciplines.· 6-8+ years of working experience in Search Marketing (SEM).· Prior experience in mentoring or managing small teams/individuals.· Possess a strong commercial mindset and business acumen which allows you to articulate how channel performance translates to company growth.· Highly analytical, intellectually curious, data-driven, and possesses an open-minded approach to problem-solving.· Excellent command of the English language (written and verbal). Mandarin is a significant plus.· SQL, programming experience a plus.Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

Klook

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