China Field Visual Merchandising Lead, Shanghai & East
Vuori, Inc
- Jing'an, Shanghai
- Permanent
- Full-time
- Holistically own in-store VM experience in Shanghai and China east area. Elevate Vuori brand and guest experience through VM works.
- Responsible for window, LED screens/lightboxes, store ambiances, campaign activations, key product stories, and promotions.
- Bring Vuori global VM initiatives to life in stores and execute with highest degree of excellence.
- Work seamlessly with Retail managers, Global VM and Merch to optimal store layout to support product stories and launches
- Understand local market, customer preference, store needs and adopt VM guidelines to support regional needs.
- Develop local region and store level VM strategy and guidelines. Communicate timely with global and local stakeholders. Partner with regional teams on region specific VM activations.
- Being the bridge and collaborator across China retail teams, Global VM, Merch & Planning on timely feedback on product performance and sell through strategies, VM adoptions and being active in improving sales performance
- Lead New Store Opening VM strategy, training and implementation in your region, in collaboration with x-functional partners.
- Partner with retail marketing team on campaign implementation, in-store event support and install marketing assets for local stores
- Lead special projects / other opportunities in your region such as Pop-ups stores and events. Ensure high quality VM standards that reflect premium brand image across all touch points.
- Initiate VM tools and processes, ensure clear communication, high impact execution and foster a collaborative culture across global and local stakeholders
- Build VM calendar that reflect and support China marketing and retail initiatives
- Develop, lead and implement training for in-store VM POC program, schedule weekly/monthly/quarterly visits and meetings to coach team members and ensure VM excellency across all stores in your region at any given time
- Present monthly activation reports with clear metrics to regional manager, global VM and retail marketing team
- Able to manage local VM budget according to business needs and delivery high quality results on time and within budget
- At least 5 years of experience in visual merchandising or retail role
- Developed taste and aesthetics, understanding of local market and trends
- Positive energy and willingness to explore all opportunities that support Vuori brand vision and business objectives
- Ability to build great rapport and communicate effectively across teams around the globe
- Fluent in written and verbal English communication
- Willingness to frequently travel to stores in your region (and beyond)
- Extremely organized and detail oriented
- Comfortable working in a fast pace and high growth environment, manage multiple projects and initiatives at the same time
- Self-motivated. Has an entrepreneurial nature and knows how and when to innovate to get great results
- Preferred candidates with interests in sports, fitness and wellness.
- Preferred candidates with previous work experience with international brands