Social Media Coordinator

• Assist in formulation of social media strategy in line with brand strategy and business target
• Work closely with internal and external partners in developing social proposals and execution plan based on marketing campaign objectives
• Actively monitor new social media platforms, digital marketing trends and technologies in the industry to keep ahead of competition

• Develop monthly social media calendar for ARKET's owned social platforms according to brand marketing calendar
• Work with social media agency on both daily maintenance and ad hoc campaigns
• Drive high-quality content delivery including global assets and local content creation. Ensure the content cohesive with global brand tonality across all the social media & digital channels
• Liaise with key internal & external stakeholders on campaign assets briefing etc.
• Assist in social CRM & online consumer journey set up

• Monitor and report social performance on a monthly/quarterly/yearly basis to achieve annual KPIs, e.g. followers, viewership,brand search.
• Provide post-campaign reports and all social media related activities analysis
• Insights generation with learnings and implications

• Coordinate and implement KOL/KOC seeding projects and follow up performance analysis
• Other marketing communication material translation
• Assist in other IMC campaigns

• Bachelor's degree or above
• 1 and 1+ years experiences in social media or digital marketing field.Experience in fashion, beauty, and retail preferred
• Excellence in copywriting skills.
• Good fashion and creative sense, familiar with the social landscape in China
• An entrepreneurial spirit, proactive and self-motivated
• Solid communication skills and good team worker who believes in collaboration and enjoys discussion
• Good command of written and spoken English and Mandarin

H&M