Assistant Manager-Public Relations
Tiffany & Co.
- Shanghai
- Permanent
- Full-time
- Assist in PR Strategy development, Budget planning, and KPI evaluation.
- Assist in PR strategy development.
- Assist in developing annual PR calendar and communication key messages to in line with the brand objectives.
- Manage the given budget, assist in clear KPIs set up by campaigns and post-campaign ROI evaluation.
- Manage media relations and enhance brand understanding and positioning.
- Build good relationship with important media to maximize brand exposure and press value in higher standard, in both tier 1 and tier 2, for both print and online media.
- Lead PR agency brief and set clear PR objectives and KPIs by key campaign initiatives.
- Oversee Editorial Calendar, responsible for daily shooting request, press kit requests and distribution, translation approval and press pitching management.
- PR gifting program development and management. e.g. birthday greeting, holiday greeting, etc.
- Propose PR seeding strategy and media head list.
- Assist in developing media brand education program/new product launch one-on-one presentation roll out plan in both tier 1 and tier 2 cities, to cover key print and online titles.
- Work with event team to support brand communication needs.
- Talent strategy and implementation
- Assist in Talents (celebrities, artists, KOLs) strategy development.
- Manage talents contracts for events & campaigns, as well as ongoing dressings.
- Proactive to find more suitable talents from different fields to keep elevating the brand in China.
- Third party management and development:
- A clear and precise agency brief, well manage agency delivery, KPI setting
- Manage, coach and train supporting agency staff
- Agency budget and cost management
- University graduate with 6-8 years of solid experience in PR in international luxury brand or FMCG company.
- Strong communication and interpersonal skills.
- Strategic thinking and attention to details.
- Work independently and proactively in reaching the goals.
- Give innovative ideas and solutions, think outside of the box.
- Hands on experience, able to connect & interact with various agencies & partners.
- Able to meet deadline and work under pressure.
- Coach and develop effective team committed achieving goals, gives timely feedback when necessary.
- Fluent in verbal and written English and Chinese.