Commercial Manager
Hilton
- Changde, Hunan
- Permanent
- Full-time
- Provide professional, advisory and executive support to the General Manager in meeting strategic goals.
- Participate in the development and implementation of policies for the department and hotel.
- Plan and develop marketing strategies and promotion plans.
- Oversee and assist in the development and implementation of the hotel’s sales and marketing plans.
- Set clear objectives for the Business Development team, develop individuals’ skills and carry out performance reviews, coaching and training.
- Monitor and evaluate contemporary sales and marketing initiatives and trends.
- Responsible for all marketing activities in the hotel.
- Manage departmental changes and ensure processes and required infrastructure are in place.
- Conduct market research, establish pricing strategies and sales targets for the hotel.
- Manage special projects and other business-related enterprises.
- Ensure efficient utilization of departmental resources.
- Ensure the development, update and maintenance of promotional materials.
- Report on the effectiveness of sales and marketing programs.
- Manage human resources within the department including selection and recruitment, training and development, team building, team member performance planning and review.
- Ensure team members in the department are aware of their duties and responsibilities.
- Initiate corrective measures and actions immediately when the well-being and the normal operation of the department or the hotel are being jeopardized.
- Manage guest relations and client services including guest and client needs, product and service knowledge, sales effectiveness, communication skills, guest and client feedback.
- Manage departmental expenses and budget.
- Prepare monthly outlook / forecast for related expenses and return to management as scheduled.
- Monitor accounts activities and make adjustments when necessary.
- Implement cost saving methods for the department in line with corporate policy.
- Ensure that all revenue related systems are kept up to date with accurate information and all Hilton International standards are complied with fully.
- Ensure team members abide by both the hotel policies and procedures.
- Ensure files, correspondence and other relevant business documentation are maintained.
- Liaise with the corporate office to execute and ensure smooth flow of all business development initiatives.
- Coordinate with all Business Development departments within the company to maximize sales opportunities.
- Responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community.
- Responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
- Participate in Hilton initiated sales and marketing events.
- Conduct sales promotion trips to target markets.
- Maintain good rapport and communication in the marketplace locally and overseas.
- Research, produce, gain agreement to implement and monitor the annual revenue proposal / plan throughout the year, updating as necessary.
- Ensure that all revenue related systems are kept up to date with accurate information and all Hilton International Standards are complied with fully.
- Respond to changes in the Human Resources function as dictated by the industry, company and hotel.
- Adhere to the hotel’s security and emergency policies and procedures.
- Ensure that all team members have a complete understanding of and adhere to the hotel’s Team Member rules and regulations.
- The Management reserves the right to change / extend this job description if necessary, at any point of time during her / his employment.
- Carry out any other reasonable duties and responsibilities as assigned.
- Strong selling skills and techniques.
- Ability to identify needs with the twin acts of probing and listening.
- Strength of character coupled with determination and self-discipline.
- High level of self-confidence, enthusiasm and initiative.
- Ability to deal with different types of people.
- Experience and exposure in sales / marketing environment.
- Hospitality qualification or work experience preferred.