Director, Product & Merchandising - Apparel (Vans APAC)

• Manage a simplified, empowered offense grounded in key ways of working: multi-season approach to product mix; franchise and classification excellence; and managing for product essentials, newness, innovation & exploration.
• Distill and drive consumer/market insights and strategic concepts into a rolling, multi-season product line architecture that considers the full consumer journey.
• Drives the APAC apparel product creation strategy while commercial opportunities, including speed creation, celebrating local relevant moments and hyperlocal capsules.
• Proactively lead product lifecycle management to effectively serve our consumers.
• Partner with finance and planning to set target financial goals (revenue, units, and margin) and number of consumer choices against attributes (e.g. franchise, consumer dimension).
• Create regional architecture framework and translate global direction into initial line plan to identify what product we will bring to the consumer, bringing clarity to investment and divestment strategy.
• Determine and tag product fields for strategic intent (e.g. how a product serves a given consumer), product lifecycle, and pricing architecture.
• Lead strong partnership with Marketing and Demand Planning to deliver against the Line Plan, ensuring plan meets consumer needs and financial targets.
• Sets guidelines, targets, and follows through on APAC Adoption inclusive of harmonization targets, while maintaining ongoing Global connectivity with clearly defined checkpoints and feedback loops.
• Foster strong, integrated partnership with Product peer & team, soliciting input & expertise for agreed-upon Line Architecture.
• Lead the apparel product and merchandising team

• Strong communication and collaboration skills
• Strong logic and reasoning skills including Retail and Financial acumen
• Analytical mindset with strong knowledge or retail and apparel industry
• Merchandising principles, assortment planning including retail math
• Bias for action / self-directed / problem solver
• Insights or familiarity with Streetwear consumer and market trends (Vans consumer is a plus)
• Language: Fluent in English; proficiency in Mandarin a plus
• Project management skills

• Resilience
• Building trust

• –

• Cultural Fit
• People Leader and Team Player
• Building Partnerships
• Planning & Organizing & Tracking information
• Customer and Consumer Focus
• Result oriented
• Curiosity

• Adaptability
• Innovation
• Continuous Improvement
• Story telling
• Empowerment

• Microsoft- especially in Excel and Powerpoint
• FlexPLM experience is a plus
• Merchandising Logic and assortment building
• Apparel creation process

• Fluent in : English
• Mandarin is a plus

VF Corporation